Truly Sorry

Further Studies

Public Apology Central – a website that contains an archive of apologies.

Topics

Shitstorms

Sometimes, when an initial response to a complaint, accusation or other is deemed insufficient or even offensive, a so-called shitstorm may arise. Do some research: What are some famous examples of shitstorms? Why did the situation escalate? What kind of apology strategies might have helped in the situation?

Political leaders apologize

Bill Clinton apologizes for Tuskegee experiment

• Prime Minister Justin Trudeau’s Formal Apology to Canada’s LGBTQ Community, 28 November, 2017

• Prime Minister Kevin Rudd’s Formal Apology to Australia's Indigenous peoples, 13 February, 2018

• President Richard Nixon’s “Checkers” Speech, 23 September, 1952

• Context for the “Checkers” speech: “The Checkers Speech After 60 Years” by Lee Huebner, the Atlantic: 22 September, 2012

YouTuber Apologies and Apologia

• Logan Paul “So Sorry”, 2 January 2018

• PewDiePie “My Response”, 12 September, 2017 

• RiceGum “This Dude Calls Me Out For Mystery Unboxing…”, 3 January, 2019

• Alfie Deyes Vlogs “Let's talk about the £1 video”, 18 June, 2018

• Olivia Jade “im sorry”, 16. aug. 2018

• FunForLouis “MY RESPONSE…”, 17 August, 2016

• Social Repose “RE: I’m an idiot”, 6 November, 2017

Texts

• “10 Powerful Examples Of Corporate Apologies” by Blake Morgan, Forbes: 24 October, 2018

• “From Rita Ora to Roseanne: celebrity apologies, rated!” by Joel Golby, The Guardian: 3 July, 2018

Documentaries

Podcasts

Grammar and Vocab